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Ambush marketing – co to jest i na czym polega? (definicja + przykłady)

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First published at 19:38 UTC on January 21st, 2023.

#ambush
#marketing

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https://uniqueseo.pl/ambush-marketing/ Ambush marketing odnosi się do sytuacji, kiedy reklamodawca, który nie jest oficjalnym sponsorem wydarzenia, próbuje wykorzystać to na swoją korzyść i stara się skojarzyć z wydarzeniem bez ponoszenia opłat za sponsoring. Marketing podstępny lub pasożytniczy – technika marketingu, której nazwa wywodzi się od angielskiego słowa „ambush”, oznaczającego zasadzkę. Może balansować na granicy prawa i wzbudzać wątpliwości etyczne.

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